4. AI in Managing Market Perception

Module Description

Module 4: AI in Managing Market Perception focuses on utilizing AI to enhance the management of market perception. Participants will learn how to apply AI techniques for analyzing market sentiment and trends, as well as the role of AI in predictive market analysis. The module covers the use of SPSS and SAS for sentiment analysis, enabling participants to gain insights into market reactions. Hands-on exercises will involve implementing AI models in SPSS and SAS to predict market trends and reactions, providing practical experience in using AI to manage and influence market perception effectively.