FuturED AI Marketing Learning Map

The FuturED AI Marketing Learning Map is designed to equip marketing professionals with essential AI and automation skills to enhance campaign effectiveness, customer insights, and data-driven decision-making. This program focuses on practical applications of AI tools, such as predictive analytics, customer segmentation, and personalized content generation. By mastering these skills, marketers can boost ROI, optimize advertising strategies, and stay ahead in a competitive, tech-driven landscape. The training also covers how to seamlessly integrate AI with existing marketing platforms, ensuring participants are well-prepared for the future of marketing in an AI-powered world.

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Mandatory Module

AI Foundation for Marketing

You'll learn the key concepts and importance of automation and AI in the marketing sector. The course covers the role of AI in transforming marketing strategies, enhancing customer engagement, and optimizing campaigns. You will explore tools like machine learning, NLP, predictive analytics, and marketing automation platforms, learning their key features and use cases to leverage AI-driven decision-making and personalization in marketing. This course equips you with the foundational skills to integrate AI effectively into marketing processes and drive measurable results.

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Digital Marketing

Explore how AI and machine learning technologies are transforming digital marketing. You will learn how to use AI tools to optimize search engine marketing (SEO and SEM), personalize PPC ads, and automate social media and display campaigns. By the end of this course, participants will be equipped to leverage AI to enhance customer targeting, predict marketing trends, and improve conversion rates in the digital ecosystem.

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Content Marketing

Discover how AI can streamline the content creation process and enhance content strategies. The course covers AI-powered tools for generating content, analyzing audience engagement, and optimizing content across platforms. You’ll learn how to leverage AI to create more personalized and relevant content that resonates with target audiences, increasing engagement and conversion rates.

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Social Media Marketing

Explore how AI is transforming social media marketing. Participants will learn how to use AI tools for social listening, sentiment analysis, and automating content scheduling. You will also explore how AI-driven chatbots can enhance customer engagement, and how to use machine learning to predict social media trends and improve campaign performance. This course is designed to help marketers build smarter, more efficient social media strategies.

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Market Research

You will learn how AI can significantly improve market research efforts. Participants will explore how AI and machine learning can automate data collection, conduct real-time trend analysis, and provide deeper insights into customer behavior. You will also learn how AI tools can process large datasets to identify patterns, giving businesses a competitive edge in decision-making and strategy development.

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Job Based Elective Modules

Marketing Performance Optimization

Learn how AI can drive better performance in marketing campaigns. From optimizing ad spend through predictive analytics to automating A/B testing for campaign variants, you will discover how AI tools can help you achieve higher returns on investment (ROI). You’ll also learn to analyze real-time campaign data and make data-driven decisions to continuously improve marketing performance.

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Customer Relationship Management

Explore the use of AI in Customer Relationship Management to enhance customer experiences and drive growth. Participants will learn how AI can automate customer segmentation, personalize communication, and predict customer behavior. The course covers AI-driven tools that streamline follow-ups, improve customer retention, and generate actionable insights from CRM data to build stronger, more loyal customer relationships.

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Email Marketing

Learn to leverage AI for more effective email marketing campaigns. You will learn how AI can personalize email content, optimize send times, and analyze engagement metrics to predict what works best. Participants will explore AI tools that automate email workflows and deliver highly targeted campaigns that improve open rates, click-through rates, and overall customer engagement.

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Influencer Marketing

Understand AI’s role in optimizing influencer marketing campaigns. Learn how AI can help identify the most relevant influencers, analyze engagement, and predict campaign outcomes. You’ll also discover AI tools that can track the effectiveness of influencer partnerships and optimize collaborations to ensure maximum ROI. This course is ideal for marketers looking to enhance their influencer strategy using data-driven insights.

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